China's fan industry transformation and upgrading, dare to ask where the road

After the founding of New China, China's fan industry began to develop, to the current domestic fan production and technology basically meet the needs of various sectors of the national economy, some products have reached or close to the international advanced level. Forward-looking Industrial Research Institute "2013-2017 China fan industry market foresight and investment strategic planning analysis report" pointed out that the industry currently has a number of Shengu, Shaangu and other enterprises represented by the leading enterprises with the ability to develop and produce major technical equipment fan. By the end of 2012, the enterprises listed in China are Shaangu Power, Shangfeng Hi-Tech, Tongjinling, Southern Fan and Shandong Zhanggu, which are in the leading position in China's fan industry and promote the healthy and stable development of the industry.

　　

Forward-looking Industrial Research Institute "2013-2017 China fan industry market foresight and investment strategic planning analysis report" shows that in 2012, the fan industry scale (20 million yuan) the number of enterprises above 418, the asset size of 80.046 billion yuan, an increase of 11.93%; achieve total industrial output value of 77.451 billion yuan, an increase of 5.56%; achieve Sales revenue of 74.317 billion yuan, an increase of 4.49%. Overall, China's fan industry has taken shape and showed good development trend.

　　

Forward-looking Industrial Research Institute fan industry research team that, despite the rapid development of China's fan industry, showing the rapid growth of the trend, but at the same time there are some inevitable problems, the current problems of China's fan industry is mainly manifested in the following three areas.

　　

Problem one: unreasonable industrial structure

　　

China's fan products cover more than 200 series, more than 2,000 varieties, but the variety of products but not fine, the product to low-end ventilation fan, product homogenization is serious, coupled with raw materials, technology, capital, sales and other aspects of mutual extrusion, aggravating the trend of homogenization of products. At present, China's high-end fan products are mainly imported, the Foresight Industrial Research Institute "2013-2017 China fan industry market foresight and investment strategic planning analysis report" shows that in 2010-2012 China's fan imports are more than 1 billion yuan.

　　

Problem two: the lack of core competitiveness

　　

At this stage, China's fan industry has emerged to Shen drum, Shaanxi drum and other representatives of advanced technology and strong scientific and technological research and development capabilities at the forefront of the international market, but most enterprises in the introduction and application of technology is still in its infancy, the lack of value-added products, thus lowering the overall competitiveness of China's fan industry.

　　

Problem three: the phenomenon of vicious competition is serious

China's fan industry industry concentration is low, the market competition is fierce, most small enterprises due to the lack of technology and quality advantages, at the expense of efficiency to seize the market, with low prices "advantage" to start a vicious price war, in serious disruption of the market order, harming the interests of the regular manufacturers.

　　

Forward-looking Industrial Research Institute fan industry research team that China's fan industry structural transformation and upgrading and reengineering is urgent, the government and enterprises must pay great attention to, and take effective measures to address, in order to promote the steady development of the fan industry. Should gather the industry's advantageous resources, optimize the configuration, accelerate the construction of technology research and development and innovation system to achieve a real breakthrough in the industry's major key technologies; constantly improve product grade, accelerate product replacement; implementation of differentiated development strategies to improve the level of enterprise specialization; through the establishment of brand names, expand the visibility and influence of enterprises.